I do enjoy arts, in general - painting, music, dance, cinema… But, my favorite type of art is advertisement. I am really fascinated by the “ game of the words”, the relation between the verbal text and the non-verbal text, and, especially, the creative way the messages are send. That’s why I wanna do social communication at college.
To do a good ad, you need to care about the message that you, how this message will be send and to who this message is sent. It’s very important to invent a creative slogan, because it will fix in people’s mind, choice good colors and images to call consumer’s attention. And, if it is a video or a radio ad, you have also to think about a good jingle.
Ads are considered very important. Not only the function of motivating people to buy thing, they have also the function of informing and showing things that people do not know.
In this example the ad is warning the population of the environmental problems: http://www.orkut.com.br/Main#FavoriteVideoView?uid=11887390603348073556&ad=1243679043
In this example the ad is selling a product and also encouraging people to accept their selves ( on a moving way): http://www.youtube.com/watch?v=gUsKIApTewQ
I’m gonna finished my post with an ad that’s very good (but, it’s in Portuguese; sorry, janine). http://www.youtube.com/watch?v=6t0SK9qPK8M
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I'm really interested in ads too.. but I've never thought that as workers in this area we could be considered, in a way, artists... funny thing! But it's true.
ReplyDeleteThose ads you mentioned are great.. searching for ads in you tube is so fun, you can spend hours and find so many nice ones... But I expected you to put sundown's ad! You love that one ;)
I love ads and there is something about jingles that invade my mind in such a way I cannot avoid having them constantly "haunting" me - Ha, ha.
ReplyDeleteIn my opinion, one of the brands which most cares about sticking to the audience memory is Coca-cola, and I have a list of some of theis commercials I liked the most.
This one has lots of dancing (reminding me of you and Julia) and joyful people. Apart from that the jingle is great. (http://www.youtube.com/watch?v=DxJ1BqiQ2Ys&feature=related)
This is a Christmas one which shows a truck parade. (http://www.youtube.com/watch?v=ogetBqMgau0&feature=related)
This one is cute, showing a romaticized process of producing a Coke bottle. (http://www.youtube.com/watch?v=R1NnyE6DDnQ&feature=related)
The other two show Polar bears drinking Coke and having fun, playing or watching the Northern lights.(http://www.youtube.com/watch?v=4ubwkyQWVkM&feature=related and http://www.youtube.com/watch?v=4ubwkyQWVkM&feature=related)
Hope you like them.